Outlander
We were challenged with creating a fresh look while staying true to the tone and feel of the already established show. Outlander season four starts fresh with the series’ heroes, Claire and Jamie, making a new life in the new world (Americas) during the time of the colonies. We leaned into the beautiful American landscape and textures while alluding to significant plot points in the design as a treat for fans of both the show and the books.
Season Four
Our content of their character series acted as character re-introductions for those who were new to the series, while also appeasing the fans who had been with the show since Season 1. We highlighted all the best traits of each character by showing moments from the past leading up to the beginning of season 4.
As a way to get fans hyped about season four of Outlander we did a Stake Your Claim activation of Facebook. The first 100 fans to comment on our post received personalized land grants from King George III to settle in the American Colonies in North Carolina.
Official Outlander Emoji
We created two emojis for season four of Outlander. Starz later let the fans decide on social platforms between the stones and the Frasers. Claire and Jamie winning in the end and actor Sam Heughan, Jamie himself, even tweeting in excitement.
Season Five
Designs and Styleframes
When we started designing the look of the season five campaign we leaned into the fire motif that is introduced in episode one and carried throughout the entirety of the season, while also keeping true to the, Colonial American landscape textures and look that were so successful in season four.
